Bea World is an initiative that recognises and promotes excellence in events and live communication across the whole world and takes place in the context of Bea World – The International Festival of Events and Live Communication. Created in 2006 to foster and advance the importance of events in the marketing plans of large and smaller corporations, the Best Event Awards have helped agencies from 40 countries in finding inspiration and new ideas for their events, and are now acknowledged as the main and most challenging international industry recognition.
THE EVENT
All4climate is the communication campaign promoted by MITE and World Bank Group to raise public awareness on climate change. All4climate includes several formats: Youth4Climate Live Series, 8 digital meetings with the aim of recruiting 400 young people from 200 countries; Youth4Climate Driving Ambition, the youth gathering that brought to the table of the Precop26 their programmatic document; Driving Ambition, the panel in which private sector companies have demonstrated their commitment in dialogue with young people. The passing of the baton between Youth4climate and Precop26 was celebrated by Music4Climate the great zero impact concert realized at the Snai San Siro Horse Race Track. Thanks to Rockin’1000, the largest rock band in the world, Music4climate has become a megaphone for the message “Only by singing together we can change things”. A selection of great national and international artists performed with Rockin’1000, playing the most famous rock songs and closing with a significant and choral “People have the power” by Patti Smith. The concert was streamed worldwide thanks to the A-Live platform.
Numbers of Music4Climate: 20.000 streaming views, home page Corriere Della Sera, 4 Sky services, 100 musicians, 13 special guests, 1 astronaut, 1000 people live audience and an entire year of meeting among thousands of young people from 200 countries.
