At itb.com, under the heading ’Open for Digital, Responsible & Resilient Solutions’ , users can find out about the latest industry trends and best practices live and free of charge from anywhere in the world. A large part of the programme is already online and available at itb.com/convention. Augmenting the main programme will be a parallel streaming channel, allowing providers to hold press conferences and presentations.
Future & Resilience Track: How to confront the major challenges of the future
On Tuesday, 8 March 2022, the focus will be on the Future & Resilience. At the ITB Deep Dive session entitled Tourism Demand after Crises: Lessons Learned from the World’s Crises from Chernobyl to COVID-19, Martin Lohmann from the research organisation Urlaub und Reisen e.V. (F.U.R.) will look at the consequences of severe crises on tourism demand.
At the panel discussion under the heading Look to resilient Markets for Recovery: Youth and Student Travel, Wendi Aylward from AIFS Australia, Vicki Cunningham from BUNAC & USIT and Russell Hedge from HI USA will discuss the importance of international youth and student travel.
In the interview about Adventure Travel: Thriving in a Future World, David Beurle from FutureIQ will offer a fascinating insight into the market for outdoor and adventure travel, and at the panel discussion entitled Post Corona – Paving the Way for New Hotel Concepts, the Stockholm architect Erik Nissen Johansen and Norbert Pokorny, CEO, Art of Travel, will exchange views on hotel concept trends, with a particular focus on the luxury segment.
eTravel Track: Digitalisation – even more important during the pandemic
Wednesday, 9 March 2022 will be devoted to eTravel. At The Travel Revolution – ITB Executive Interview Airbnb Kathrin Anselm, general manager, DACH, CEE & Russia, will offer a glimpse of various things to come post-Covid – including changing customer demands, new work settings and personnel management. The C-Level Interview on Alternative Accommodation & Short-term Rental Industry Trends with HomeToGo CEO Patrick Andrae will take a look at the holiday rental market and the changes taking place in the industry.
Full details of the ITB Berlin Convention can be found at itb.com/convention.
