Over 1,000 buyers are committed to attending the show with new intermediaries bringing buyer groups from across the world including Australia and the US. 10 hotel intermediaries including Melia, Hilton, Marriott, Radisson and Hyatt are also set to bring international clients.
The global roster of destinations, venues and suppliers confirmed as exhibitors include Catalonia, Caribbean Tours, Cuba, Egypt, Finland, Los Cabos, Morocco, Titanic Hotels, Singapore and Spain.
Catalonia Convention Bureau’s director, Sònia Serracarbassa, explains why IMEX in Frankfurt is a crucial platform for showcasing their business on the world stage: “IMEX is a space for debate, inspiration, reflection, business, networking, promotion. It is the MICE meeting point and we would like everyone to know that Catalonia is ready for the new challenges. We’re looking for events with a positive, long-lasting impact that stimulate and drive social and economic change in our destination; and IMEX is a great opportunity to make that possible.”
While business meetings and connections remain at the heart of the show, there are also opportunities to update skills with a carefully designed, free learning programme. Over 200 education sessions during the three days of the show will address the most urgent business issues of the moment. They include community engagement, sustainable leadership, brand building, regenerative event management and policy engagement – spearheaded by expert speakers who will be announced shortly.
IMEX in Frankfurt takes place 31 May – 2 June 2022. Reserve your spot here.