Photo Credit: Serbia Convention Bureau

“Between Mountains and Seas”

After a one-year break due to the COVID-19 pandemic, the most important tourist event in Serbia and the region of Southeast Europe has returned in style. The 43rd International Tourism Fair is being held under the slogan “Between Mountains and Seas” in the halls of the Belgrade Fair from 24th to 27th March. This years’ event is directed towards the recovery and renewal, as well as the promotion of trends and innovations which will shape the future of the tourism industry.

IFT Belgrade has gathered over 400 participants from more than 25 countries, including over 40 domestic and foreign tour operators. Other participants are individual destinations, tourist agencies, associations, hotels, tourist centres… Around 50 hosted buyers and representatives of foreign media will also be present. Hosted buyers are coming from the countries neighbouring Serbia, the European Union and the Middle East.

Photo Credit: Serbia Convention Bureau

More than 370 meetings were scheduled via a dedicated B2B platform.

An especially important part of the event is the continuation of the B2B program. More than 370 meetings have been scheduled via a dedicated B2B platform. They will be held in a specially designed part of Hall 1. This program is being implemented in cooperation with the Serbian Chamber of Commerce and the Enterprise Europe Network.

During the fair, a new logo and a new brand “Experience! SERBIA” of the National Tourism Organisation of Serbia is being introduced. The basic idea behind ​​the new brand developed in association with the national platform “Serbia Creates” is contrast/duality. Serbia Convention Bureau will present the results of its research about the situation in the MICE industry in Serbia during 2021.

Serbia’s candidature for Specialised Expo 2027/2028 is also being promoted during IFT Belgrade. It is based on the theme “Play for Humanity – Sport and Music for All”. If successful, among four other bids from the USA (Minnesota), Thailand (Phuket), Spain (Malaga), and Argentina (San Carlos de Bariloche), the Expo is due to take place in Belgrade between 15 May and 15 August 2027.

Find out more about the trade show here.

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