Travel Trade Athens is the signature B2B marketing event of the City of Athens promoting the city’s transformation into a leading tourism and meetings destination. Key players from the international tourism industry and top-notch local suppliers from Athens and the surrounding region will have the opportunity to meet and pursue new business opportunities during the two-day event.
Travel Trade Athens hosts leisure and MICE buyers from the city’s core markets in Europe, the UK and the US as well as international press who are invited to participate in the return of leisure and business travellers to Athens.
Since its launch in 2013, Travel Trade Athens has hosted more than 500 buyers from 35 countries and has facilitated more than 16,000 B2B meetings.
The event is organized by the Athens Development and Destination Management Agency (ADDMA) through This is Athens-Convention & Visitors Bureau, in cooperation with the European Tour Operators Association (ETOA).
In addition to business meetings, Travel Trade Athens offers attending suppliers a half-day of educational workshops created in collaboration with major international organizations. The workshops were introduced by This is Athens in 2021 to promote knowledge exchange and best practices to the local tourism industry.
“Athens has great momentum as we move toward the recovery of global tourism. Now it’s time for travel professionals to meet face-to-face. We’re excited for this opportunity to host our friends and partners in Athens as we start this new journey. In fact, we’re at the beginning of an exciting transformation, with the City of Athens investing in sustainability and quality of life for everyone,” noted Vagelis Vlachos, CEO of ADDMA.
“Tourism has an important role in the sustainable development of Athens and the city is already making big investments. We’ve launched vital collaborations with international organizations such as the Global Sustainable Tourism Council (GSTC) and the International Association of Professional Congress Organisers (IAPCO). Our partnerships have been extremely important over the last several years, and we are looking forward to creating more in 2022,” he added.
More information is available online at traveltradeathens.gr.