Messukeskus partners with Explori
Messukeskus, Finland’s largest trade fair, conference and congress organiser and venue, is delighted to announce it has selected Explori as its partner for strategic event feedback, measurement and benchmarking to provide business-wide event analysis and insight.
By using Explori in combination with other initiatives, Messukeskus aims to adopt an even more customer-centric approach to event strategy based on insights gleaned from their visitors, exhibitors and sponsor data.
By gathering and absorbing the results of data-driven measures of success, Messukeskus hopes to gain a clearer understanding of the factors influencing its audience’s satisfaction and, ultimately, to deliver even better experiences.
Richard Kensett, commercial director of Explori, added, “We’re very excited to be working with Messukeskus and are looking forward to a collaborative relationship where we can share our insights to support their continued development. We also see this as another step towards being able to identify regional trends and benchmarks across the Nordics. We hope this will be a catalyst for more Danish, Swedish and Norwegian organisers to upgrade their customer insight strategy so we can deliver similar insights to this region as we do globally.”
As trade shows continue to open around the world, this reset is a great opportunity for exhibition organisers to re-assess audiences’ experiences with their event brands, shaped by benchmarking and metrics. Messukeskus looks forward to working with Explori to take advantage of these opportunities.
Find out more at Messukeskus Helsinki.
