The Julius, a new apartment experience offering ‘a feeling of home’ for travellers in prime city-centre locations, is to launch in spring 2022. Founded by the storied Julius Meinl family, famed branded consumer goods and retail pioneers and creators of the Viennese food emporium Julius Meinl am Graben, The Julius draws on a 160-year legacy of service, quality, and innovation, and marks the family’s first entry into the world of travel. Its first destination – The Julius Prague – will launch this Spring.
The Julius balances luxury and modern design with warmth, comfort, and convenience. Evoking the timeless standard and spirit of European hospitality through a modern mindset, The Julius offers a place to relax, explore, work, and treat as a home in the city.
Representing design-led, next-generation hospitality, this new series of destinations will offer both short and long-term stays in generously sized residences. Recognising the importance of flexibility for the modern traveller, The Julius offers tech-enabled services, self-check-in and contactless room entry, as well as on-site shops and restaurants, stocked with premium House of Julius Meinl products. Spacious communal areas, relaxing lounges and professional co-working spaces will enable guests to network, meet like-minded people or simply unplug.
Taking on the tone, history and feel of each city in its design
Whether staying for one night, one month or more, guests will experience the freedom of apartment living, with hassle-free access, easy-to-use technology, and flexible amenities. Each booking is tailored to the needs and preferences of the guest, providing options such as an individual address for deliveries and detailed guides to help navigate the city like a local. The Julius presents a concept that aims to grow internationally, while still taking on the tone, history and feel of each city in its design.
Julius Meinl Vl., co-founder of The Julius, said “Since over 160, the Julius Meinl name has been synonymous with finesse, tradition and quality. Honouring our founding principles, the creation of The Julius is an exciting moment to not only look back on our legacy but also establish a new future. It offers a chance to bring the expertise, experience, and enthusiasm of the Meinl family to a new sphere of hospitality, to a new audience and to new destinations. Good customer service, quality products and an environment to embrace innovation – are three simple yet fundamental values that underpin everything we do. Our aim is to set the highest possible benchmark in the hospitality sector, whether that is a cup of coffee or a room for the night.”
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