Photo Credit: Tirol Convention Bureau

The Convention Bureau Tirol (CBT) aims to continuously expand its role as a sustainable competence centre in the MICE industry (MICE – Meetings, Incentives, Conventions and Events).

In order to be able to measure sustainable development, the Convention Bureau Tirol has submitted itself to an extensive international destination benchmarking process of the Global Destination Sustainability (GDS) Index, which measures more than 71 performance criteria in the areas of environment, social affairs, suppliers and destination management.

At its first participation, the meeting destination Tirol catapulted itself directly into the top 10 of the world’s most sustainable congress destinations at sixth place among more than 73 international participants in total.

Photo Credit: Tirol Convention Bureau

Particularly high results were achieved in the criteria of environment, social affairs and destination management. The CBT’s sustainability strategy “ReGeneration NOW” of the meeting and congress destination Tirol and the new tourism strategy “Tirolean Way” made significant contributions to these results. There is still room for improvement in the area of the value chain. This includes, for example, the certifications of individual businesses, arrival options and a lack of impact management. The corresponding next steps are already included in the Convention Bureau Tyrol’s catalogue of measures.

A sustainability strategy for a regenerative convention region Tirol

Tourism in Tirol takes responsibility for an attractive living and desired recreational area as well as a promising economic area and sees itself as a driving force for a worldly and future-oriented organisation of our society. One of their main focuses was the development of a sustainability strategy for a regenerative meeting destination, Tirol.

Photo Credit: Convention Bureau Tirol

Convention Bureau Tirol

As a professional and free service and advisory centre, Convention Bureau Tirol and its network of over 60 partner companies, such as congress centres, locations, conference hotels and agencies, support the organisation of congresses, conferences, incentives and other events with green ideas, sustainable information and suitable contacts. Convention Bureau Tirol thus assumes the role of central marketing organiser and advocate for Tirol as congress and event venue.

Further information is available at

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