50 international destination management companies from MATTA participated in an interactive workshop held in Kuala Lumpur; one of BESarawak’s strategies to develop Sarawak as a competitive corporate meetings and corporate incentives destination.
With international borders reopened since April 4, destination readiness is one of three emphases on BESarawak’s blueprint for corporate meetings and corporate incentives and is key in luring business events back to the State.
BESarawak’s collaboration with MATTA is just the beginning to drive more sustainable, community-driven business events. “We believe that corporate meetings and corporate incentive events are effective to deepen the relationship with the local community without diminishing the cultural narrative of the destination,” said Oscar Choo, Chairman of MATTA Sarawak Chapter. “What Sarawak offers is an immersive experiential itinerary that touches on culture, adventure, nature, food and festivals. A good idea to make an impact on the community would be to include a corporate social responsibility activity as part of the itinerary” Oscar continued.
Find out more at BESarawak’s website.
