The signing event for the destination partnership between the Japan National Tourism Organization (JNTO, based in Tokyo, Japan) and the International Association of Professional Congress Organisers (IAPCO, registered in Zurich, Switzerland) took place on Wednesday, 1 June at the Japan booth of IMEX Frankfurt 2022.
On 1 August 2021 JNTO and IAPCO formed a destination partnership. This is Japan’s first such partnership, and IAPCO’s second partnership within Asia. Japan is the seventh destination to form this partnership agreement with IAPCO, joining Hamburg, Melbourne, Toronto, Dubai, Hong Kong and Rwanda, and more recently Athens.
Comment from Etsuko Kawasaki, Executive Director of JNTO: “The surveys we carried out last fiscal year for our next three-year marketing strategy highlighted the importance of connecting with core PCOs and strengthening Japan’s public relations. JNTO will actively engage with prominent PCOs worldwide through IAPCO’s network. We also plan to provide seminars and invitations for IAPCO members to foster understanding of Japan’s potential as a destination for international conferences.”
Find out more at https://www.iapco.org/.
