In light of the current digitalisation, the 31st SOF addressed the problem of who to trust during this age. The event delved into the industry’s future, where marketing and creative communications will be driven by the meta world, TikTok, and artificial intelligence.
SOF has also entered the new decade sustainably. Its ultimate aim is to make the 35th SOF become a waste-free event by recycling and reusing.
Recognising the best in advertising
Many renowned international and domestic faces from the world of advertising, media, marketing, art and digital innovation presented bold ideas on the stage of the Portorož Auditorium. Dutch artist, designer and curator Erik Kessels enchanted visitors and revealed how mistakes help us find inspiration and creativity.
The festival was rounded off by the Golden Night, the gala ceremony event, where the recipients of advertising awards and professional recognitions were announced. SHIFT was celebrated as the Agency of the Year, and A1 Slovenia received the Brand of the Year title. Instant became the best production house for film advertisements, and Zavod Radio Študent became the best production house for radio and sound advertisements. The Advertising Personality Award was received by Mitja Tuškej, strategist and partner in the Formitas Group.
To find the list of all award recipients and find out more about the festival, visit https://sof.si/.