The fashion e-commerce company presented the ABOUT YOU Award for the first time to celebrate the most impressive digital creators from all over Europe. 1,500 guests and international VIPs joined live in the fashion metropolis of Milan. A Europe-wide voting process with international experts, a jury and community voting took place in advance. A total of 50 extraordinary and inspiring nominees could be voted on in the five categories of Style, Entertainment, Empowerment, Digital Creation and Live. In addition, a “special” award was presented for the ‘Idol of the Year’.
With the professional guest management of VOK DAMS, smooth participant logistics from the invitation and registration process for invited guests, nominees and jury to the accreditation on-site were ensured. The close coordination regarding the travel coordination and support of the VIPs was also handled by the VOK DAMS team.