The signing of the first Accor project in Bukhara
Accor, a world-leading hospitality group, announces the signing of a cooperation agreement with Ayvan Palace LLC to open a new Mercure hotel in Bukhara. Mercure Bukhara Old Town will welcome its first guests later in 2022 and offer all the benefits of Mercure’s highest international standards of service, including the opportunity to become a member of the loyalty program ALL – Accor Live Limitless.
Bukhara is one of the most ancient cities of Central Asia located in the delta of the Zeravshan river, at the centre of Bukhara oasis. It is a museum town with more than 140 architectural monuments dating back to the Middle Ages. The amount of ancient buildings remains high, and the historic centre has outstanding significance as an exceptional example of a medieval Muslim city in Central Asia and has been inscribed on UNESCO’s World Heritage List. Today Bukhara is an important cultural centre and a popular tourist destination thanks to its restored monuments and traditional crafts such as gold embroidery and metalwork.
Mercure Bukhara Old Town fully embodies the brand’s philosophy “Locally inspired”, showcasing elegant design inspired by local culture and telling its own unique story. The design project was developed by the famous Bukhara architect Zoirsho Klychev. Many details in the architecture and interior design of the hotel refer to the history and cultural heritage of this region.
The hotel will offer 57 rooms and a wide range of services to meet the guests’ expectations. The hotel infrastructure will include a wellness centre with a swimming pool, hammam and sauna, a modern fitness centre, as well as a restaurant, a bar and fully equipped meeting rooms for business events.
“It is our great pleasure to announce the signing of the new project in Central Asia and our second Mercure property in Uzbekistan. We are pleased to contribute to the development of the fast-growing tourist industry in Uzbekistan and we will continue sharing our international expertise with our partners in the region. I am confident that foreign tourists and locals will enjoy the new hotel and appreciate its convenient location and proximity to the famous historic architectural and cultural monuments of Bukhara, which have been inscribed on UNESCO’s World Heritage List. In our opinion, the hotel will perfectly fit into the city’s landscape and will create a unique offer in the midscale segment,” says Alexis Delaroff, COO of Accor New East Europe.
“We are very pleased to start cooperation with the international group Accor and we hope to implement all our ideas through joint efforts. Our choice fell on the Mercure brand as, in our opinion, it will best emphasize the authentic atmosphere that we want to convey in the new project. Bukhara is becoming more and more popular among tourists every year, and we are happy to contribute to the development of the city’s tourism infrastructure,” adds Jahongir Oripov, CEO of Ayvan Palace.
Mercure in Bukhara is scheduled to open later in 2022.