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Hungary’s MICE destination short film awarded a silver medal

Sep 16, 2022

budapest_hungary — Photo Credit: Budapest Convention Bureau

The Hungarian Convention Bureau’s MICE destination short film based on the Graphasel Design Studio’s creative concept has won another international award, a silver medal in the International Committee of Tourism Film Festivals (CIFFT) world series for image films in Serbia.

The production entered the year-long, eleven-stage international competition had already been nominated as a finalist in the Japan World’s Tourism Film Festival 2022, the event hosting the first round, gold medallist at the International Tourism Film Festival Africa 2022 in Cape Town and is now runner-up in the Tourism Products category at the International Festival of Tourist and Ecology Films, Silafest 2022, in Veliko Gradište.

Anna Békefi

Managing Director

“This film is the result of real teamwork, as following the successful promotion of leisure tourism, we aimed to formulate appealing messages and keywords about Budapest to attract conferences and other business events. Every day, we benefit from our joint efforts in developing key messages and values for the MICE sector, which have now brought international recognition and attention to Hungary. We have built a new path from leisure tourism to business events, with a visual toolkit as part of the identity. When creating the dual-brand of the Hungarian & Budapest Convention Bureau, we involved a wide range of professionals in the joint thinking, as well as our own expert project team. Thank you for your cooperation and as the short film is in the public domain, we would like to invite you to use it with success,” emphasised Managing Director Anna Békefi.