Photo Credit: Maribor Tourist Board

The Maribor Tourist Board organised the premier Maribor Tourism Forum in the Habakuk Congress Center. Attended by more than 150 stakeholders of Maribor tourism, the event played host to 11 keynote speakers. They highlighted the vision, goals and measures to develop Maribor’s tourism between 2022 and 2027.

The speakers emphasized the necessity of implementing measures to solve the staff crisis. As part of the forum, they also presented the results of a survey on the structure and satisfaction of Maribor tourists.

Photo Credit: Maribor Tourist Board

Jure Struc

Director of Maribor Tourist Board

Jure Struc, Director of Maribor Tourist Board, said: “With the first Maribor Tourism Forum, a record-breaking meeting of tourism stakeholders in the city, we want to present a common path in the field of tourism in Maribor and its surroundings. Furthermore, we wish to clearly communicate that we are professionally trained and competent stakeholders who believe in the vision of our city and success in achieving ambitious goals.”

Photo Credit: Visit Maribor/Nina Kurnik

The strategy of sustainable development and marketing of Maribor envisages 15 measures to achieve strategic qualitative and quantitative goals until 2027. The set goals include:

– establishment of a participation model for destination stakeholders,
– quality qualified personnel,
– high-quality and innovative infrastructure and superstructure,
– measuring the effects of tourism,
– sustainable development and digitalisation,
– time availability of attractions,
– international positioning,
– more than 550,000 overnight stays created in 2027,
– the average length of stay was 3.2 days

The tourism vision that Maribor pursues is the following: Maribor is a world-renowned destination of the oldest vine in the world, intertwining urban pulse and green nature, that its visitors with gastronomic, active and sustainable experiences. It is the heart of cultural, sports and business events in the wider region.

Photo Credit: Maribor Tourist Board


For more information please contact:

Maribor Tourist Board
Ms. Nataša Jančar
T +386 (0)2 234 66 00