Photo Credit: Visit Porto

Porto launched campaign dubbed Meethology

Last year, Visit Porto & North of Portugal – Convention & Visitors Bureau launched the promotional campaign “Meethology”, a 100% digital project to showcase why this Portuguese region is a privileged destination for the meetings industry.

The main goal of “Meethology” is to make Porto and North of Portugal known through the voice of its leading players and entrepreneurs, showing that the destination has a scientific, associative and business fabric which is dynamic, innovative and capable of responding to the challenges of today.

Three Pillars of Meethology

Pillar No. 1: “Where Innovation Meets History” – it is intended to present Porto and North of Portugal as a destination where history blends with vibrant start-ups and a creative ecosystem.

Pillar No. 2: “Where Lifestyle Meets Heritage”, the concept is to show why Porto, the gateway to the region, is a vibrant city with a gastronomic tradition famous throughout the world.

Pillar No. 3: “Where Sustainability Meets Tradition”, the goal was to show that the destination is increasingly committed to sustainability and to building a better future for all.

By travelling through cities such as Porto, Vila Nova de Gaia, Matosinhos or Braga and, at the same time, showcasing some out-of-the-box venues for holding events, the aim is to show event planners and professionals in the MICE industry that Porto and North of Portugal is an innovative and forward-thinking destination.

Find out more about Porto’s diverse offers here.