Barbican Business Events, the Barbican’s in-house team working with a range of clients on realising their commercial events across the Centre’s iconic spaces, will be supporting the City of London Corporation’s resurgence as an attractive business and leisure district at IMEX America, where the international arts and conference centre will exhibit from today – 11 October.
Launched in May, the City of London Corporation’s Destination City initiative will transform the Square Mile’s leisure offer, creating a leading destination for the UK and international attendees, visitors, workers, and residents to enjoy.
The City of London, also known as The Square Mile, has grown far beyond the Roman settlement that marks where the UK’s capital was founded in the 1st Century AD. It now represents a global financial powerhouse, business district and the site of some the London’s most iconic buildings and cultural attractions.
Backed by a £2.5 million annual investment from the City Corporation, Destination City will drive Square Mile’s recovery from the pandemic, revitalise its streets, reinvigorate its businesses, and boost its attractiveness to talent. The Barbican, as the City of London’s largest arts and learning centre and venue for business conferences, is integral to these ambitious plans.
Jenny Waller, Head of Sales at the Barbican, who will be representing the venue at IMEX America commented: “When placed alongside the recent opening of the Elizabeth Line, which brings 1.5 million additional people to within 45 mins of the Square Mile, as well as the Barbican’s own renewal plans – the City of London and our place at the heart of it, is the perfect destination for events of all types – from corporate conferences to major association conventions.”
The Barbican will be exhibiting at IMEX America from 11 to 13 October at Mandalay Bay, Las Vegas, USA.
Further information about the Barbican is available here.