COMPARISON WITH THE REGION
Sofia is a typical transition convention destination, which needs some more quality services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.
XL – MEETING DESTINATION
Destinations that can host more than 2000 attendees.
|SOFIA INDIVIDUAL GRADES 2022|
|Natural and cultural factors||4.68|
|General and transport infrastructure||4.69|
|ICCA index - worldwide ranking||2.56|
|Numbeo Quality of life Index||2.47|
|Numbeo Safety Index||3.18|
|ACI Airport Connectivity Index||3.38|
|Nomad List Overall Score||4.64|