worldhotels_crafted
Photo Credit: BWH Hotel Group Central Europe

A New Generation of Lifestyle Hotels

It is the premiere for WorldHotels™ Crafted Collection in Germany: b’mine Frankfurt Airport, which recently opened this spring, is Germany’s first hotel in the collection for exclusive design hotels, which is part of the BWH Hotel Group brand portfolio. The twelve-story hotel in the Gateway Gardens at Frankfurt’s international airport offers 241 rooms, twelve function rooms and a meeting area and, with its carlofts, an extraordinary first-class experience.​

WorldHotels™ Crafted celebrates its premiere in Germany: b’mine Frankfurt Airport, which opened just this spring with an extraordinary concept, is the first member of the collection for exclusive design hotels in the country.

“With this great property, we celebrate the market entry of our collection of very exquisite, design-affine hotels within the BWH Hotel Group and WorldHotels brand family here in Germany: WorldHotels Crafted. We are very proud and happy to welcome the b’mine Frankfurt Airport with its exceptional concept and high-class facilities to our portfolio,” said Marcus Smola, CEO of BWH Hotel Group Central Europe GmbH headquartered in Eschborn.

The BWH Hotel Group is an international hotel group headquartered in Phoenix, Arizona, and the parent organization for the three global brand families including WorldHotels™ Collection, Best Western Hotels & Resorts, and SureStay Hotel Group with a total of 19 individual brands which are jointly marketed internationally as individual hotels.

worldhotels_crafted
Photo Credit: BWH Hotel Group Central Europe

Matthias Beinlich

CEO of b'mine hotel GmbH

“We are very pleased to be the first hotel in Germany to launch with WorldHotels Crafted, marking a special first step in this country,” said Matthias Beinlich, CEO of b’mine hotel GmbH headquartered in Berlin, Germany. “With the unique DNA of our hotel and our commitment to offering our guests a stylish and special experience, WorldHotels Crafted is exactly the right brand for us. Together, we intend to leverage the synergy effects of a global marketing approach in the MICE sector, the cooperation with renowned airline programs and, last but not least, the expertise in international corporate business in the future.”

worldhotels_crafted
Photo Credit: BWH Hotel Group Central Europe

“The b’mine at Frankfurt International Airport provides a special experience when travelling – it combines architecture, design and innovation in a very unusual way and, with its special car lifts, offers technology that is so far unique in the world and that leaves guests in awe. At the same time, it conveys generosity, high quality and individuality, so it fits perfectly with the design-savvy collection of WorldHotels Crafted,” said Alexander Teichert, Director Hotel Development at BWH Hotel Group Central Europe GmbH. “We look forward to working with Matthias Beinlich and his team to raise the profile of this newest and very exceptional hotel in Frankfurt, both nationally and globally.”

b’mine Frankfurt Airport: Extraordinary on All Levels

With its patented carloft concept of car lifts and associated carloft rooms, the lifestyle hotel has an unusual offering and highlight that is visible from afar thanks to a lighting concept in different colours: elevators transport vehicles in front of the 40 carlofts from the first to the tenth floor, so that guests can spend the night right next to their own cars. The b’mine Frankfurt Airport, which has been nominated for the German Design Award 2020 and has just won the Arch Design Award 2022 in the Interior Design category, is located in the quarter of the so-called Gateway Gardens, about one kilometre from Frankfurt Airport.

It has 241 rooms, including 160 Smart Rooms, 40 Smart Doubles, 40 “CarLofts” distributed on the first to tenth floors, and a Skyloft on the top floor. All rooms impress with an interior design that conveys a special feel-good atmosphere by means of a well-thought-out cocooning concept. In collaboration with the Berlin artist Pola Braendle, a distinctive ambience has been created in all areas, from the foyer to the rooms as well as in the event area and right up to the restaurant: Collages and décollages by the internationally renowned artist are an integral part of the design of all b’mine hotels. Another highlight is the entire event area of b’mine Frankfurt Airport: The hotel has a total of eleven event rooms for up to 250 people, most of which are located on the eleventh floor of the building with optional views of the Frankfurt skyline or the airport’s runway. Outstanding is the extreme load capacity of four tons in the main event space, which for example allows events and presentations including cars and more kinds of vehicles.

Those who want to go all the way to the top can visit the hotel’s own restaurant “THE ROOF – Restaurant, Bar & Lounge” on the twelfth floor. There, minimalist and neat meets colorful and chaotic, and guests experience a fusion cuisine, an unusual combination of different culinary arts from around the world. The 170-square-meter rooftop terrace offers an impressive view of the airport apron. Guests can also enjoy the “b’daily – Coffee Shop & Bistro” with terrace on the first floor, as well as a wellness and fitness area with Finnish sauna, relaxation room and fitness training equipment from Technogym.

worldhotels_crafted
Photo Credit: BWH Hotel Group Central Europe

WorldHotels™ Crafted: Capturing the spirit of a destination

Within the BWH Hotel Group, WorldHotels™ Crafted offers an inclusive collection of hotels that capture the spirit of the destination and appeal to guests who crave creativity, exceptional experiences, ingenuity and world-class service. WorldHotels Crafted collection has a collective mission to showcase independent hoteliers who turn the ordinary into the extraordinary. Through design and creativity, these hotels capture the spirit of their destination and create long-lasting emotional connections with their guest. The focus is on the guest’s experience: These hand-selected hotels attract travellers who crave creativity, immersive experiences, innovation, and excellent service all inspired by the contemporary and fine arts. These “arts” come in the form of design, gastronomy, architecture, fashion, music, literature, or any cultural movement that the hotel authentically and consistently adheres to. Guests range from younger generational guests who avoid chain hotels to mature travellers who seek the ‘unordinary’.

In addition to Crafted, WorldHotels™ includes the three collections WorldHotels™ Luxury, WorldHotels™ Elite and WorldHotels™ Distinctive. The entire portfolio of BWH Hotel Group includes 19 collections and full brands in each market segment, which benefit from all the services and activities of the international group: Thus, hotels gain access to sales, marketing, distribution, global partnerships and rewards programs WorldHotels Rewards and Best Western Rewards with more than 48 million members worldwide.

Find out more about the hotel chain here.