Home NEWS New CityDNA Report Reveals Marketing as the Key to Building Inclusive Cities

New CityDNA Report Reveals Marketing as the Key to Building Inclusive Cities

Dec 22, 2022

CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organisations (PMMOs) in shaping the future of European cities.

As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place-making and marketing, with a focus on people rather than place.

The report outlines eight areas of action for PMMOs to address in order to support citizens and attract diverse groups of people who can bring value to the city. These include attracting people who create value, articulating constructive place narratives, activating places and spaces, supporting community engagement, enhancing citizens’ wellbeing, balancing the needs of residents and visitors, understanding how people really behave and transitioning towards new forms of partnership.

Petra Stušek

CityDNA President

CityDNA President, Petra Stušek, commented on the report, saying, “We are committed to a regenerative, inclusive and responsible visitor economy that benefits people, place, planet, and prosperity. It is a great pleasure to present our community with this distinctive report on understanding the challenges and opportunities in the transition of urban areas towards holistic place making.”

TOPOSOPHY CEO, Manolis Psarros, added, “We hope that this guide can help lay the foundations for successful Place Making and Marketing Organisations to support their cities across Europe.”

Don’t miss the chance to read this thought-provoking report and learn how PMMOs can play a crucial role in shaping the future of European cities.

Learn more about City Destinations Alliance here.