Sarawak‘s 3rd Business Events Tribal Meet (TriBE Assembly) concluded on 30th November 2022 with the announcement that the destination will attempt to secure 1,245 business events by 2030 by developing measures that will make a legacy impact and sustainability at the forefront of the sector.
Themed Reimagine Our Future, business events’ legacy impact and sustainability were the main topics of TriBE Assembly, further pushing the message that Sarawak is serious about motivating the sector to think beyond the economic returns of events. It is also reaffirming that sustainable and legacy-driven events will be the pulling factor for national and international planners, setting Sarawak apart from other destinations.
Sarawak’s new value proposition is expected to lure and secure 1,245 business events by 2030. So far in 2022, the state has surpassed its target of 90 secured events with 94 events (104% achievement) with an estimated total economic impact of RM303 million; RM165 million from direct delegate expenditure, RM9.9 million tax revenue and 23,755 jobs for Sarawak.
Out of 94, 81 business events have been assessed with a total of 570 impacts on the sector, economy, community, environment and political governance. These events are eligible to enrol on the BESLegacy Initiative.