Photo Credit: BWH Hotel Group Central Europe

Conference planning made easy

The digital MICE Guide 2023 presents, just in time for the start of the annual planning, new and custom-fit offers for events in more than 200 hotels of the BWH Hotel Group Central Europe. In addition to new locations, this year’s e-catalogue also includes 360-degree tours of selected conference hotels: With the virtual view, event planners can get an impression in advance and include it in their planning and decision-making.


Fresh inspiration, new hotels and locations as well as virtual insights into the meeting offers of BWH Hotel Group Central Europe: The MICE Guide 2023 has been published just in time for the start of the annual planning. Online and bilingual, the e-catalogue bundles all of the group’s meeting hotels in Central Europe – with clear navigation and is sorted alphabetically by location. Newly represented are hotels and meeting destinations in all directions, for example in Germany: Anklam near Usedom island in the Baltic Sea, Hilden near Dusseldorf, and Fellbach in the Stuttgart region; in Switzerland, it is Neuchâtel, in Slovenia, it is the country’s capital, Ljubljana. In total, the MICE Guide 2023 presents the meeting offers of more than 200 hotels of the BWH Hotel Group Central Europe in ten European countries.

Marina Christensen

Head of Sales at BWH Hotel Group Central Europe GmbH

“Together with our customers, we are starting the new event year full of energy, because the industry is finally on the upswing again,” says Marina Christensen, Head of Sales at BWH Hotel Group Central Europe GmbH and responsible for the Corporate Travel and MICE divisions. “It has already become clear in 2022 that events are coming back in the presence and that classic conferences, meetings and workshops in particular have re-established themselves with great strength. Nevertheless, our conference hotels continue to contribute with their technical infrastructure to successful digital event formats, which are still in demand as well.”

“Day-to-day business in the MICE segment is becoming increasingly short-term. That’s why meeting planners need a good overview of what’s on offer, comparability and fast, uncomplicated processing, ideally with personal advice,” says Marina Christensen. “On the one hand, we can serve that with our MICE Guide. On the other hand, our experts at the MICE Desk are personally available to our customers for advice and assistance – whether on the phone, by email or via our appreciated Express Inquiry.”

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Photo Credit: BWH Hotel Group Central Europe

360-degree tours of many BWH conference hotels

Whether in presence or hybrid: For the detailed planning of their event, customers can find important information in the BWH MICE Guide 2023 such as room overviews, details on digital technology as well as images of meeting rooms and public areas quickly and clearly by listing at a glance as well as with the presentation of the respective location. A brand-new feature in the e-catalogue is the 360-degree tours of many BWH conference hotels: this allows event planners to get an idea in advance, visualize the options on-site and use them to help them make their decision. Furthermore, the MICE Guide provides information on the technical equipment of the hotels for hybrid and digital events as well as for sustainable events: “Green Meetings” lists selected hotel examples and green engagements that meet today’s corporate needs. In addition to the notes and overviews in the online catalogue, the experts at the BWH MICE Desk provide comprehensive and quick advice.

Clear Overview: Capacities and Hotels at a Glance

In this year’s updated version of the digital MICE Guide, all hotel information is once again presented in such a way that customers can quickly and easily see which location is best suited for their event. A capacity overview, which lists all BWH meeting hotels according to their respective conference space, provides information on the number of meeting rooms, air conditioning, accessibility, car parking spaces, as well as distances and connections to the airport, train station or highway. Whether small meetings, co-creative events, hybrid meeting formats or the implementation of a multi-site congress: The conference hotels of the BWH Hotel Group offer the matching rooms and conditions for every need. Furthermore, the map view, selectable by country, offers a geographically optimal display and thus a selection of possible event locations. Seasonal offers of individual destinations as well as monthly changing hotel recommendations complete the digital MICE Guide.

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Photo Credit: BWH Hotel Group Central Europe

Location Check: First Insights via 360-Degree Tour

A new feature in the MICE Guide 2023 of BWH Hotel Group Central Europe are the virtual 360-degree tours: without being on site themselves, customers can already start a virtual tour in many conference hotels from the e-catalogue and get an impression of the hotel. “In this way, event planners can check in advance whether the premises are suitable for their event and the whole thing becomes imaginable – this often helps with the decision,” says Christensen.

Express Inquiry: Competent Advice and Quick Coordination

Intensive planning and a lead time for the inquiry and booking process for events are the norms – but today more than ever, speed and flexibility are once again in demand for event organization. The BWH MICE Desk offers its Express Inquiry service, which is also integrated in the Online MICE Guide, for the short-term and uncomplicated inquiry and coordination of meetings and events. If customers start their inquiry here, they will be called back by a BWH expert within 60 minutes during office hours and will be advised on their specific questions.

It’s Personal: Professional Advice on all Questions

For individual advice, the MICE Desk of BWH Hotel Group Central Europe is available to meeting planners at any time. The team advises on possible meeting formats, suitable locations and tailors custom-fit, flexible offers, plans secure roadshows and series events together with customers, and makes recommendations for a suitable supporting program on site.

Visit the Online MICE Guide 2022 here: https://mice.bwhhotelgroup.de/en.