Events will promote Dubai’s growth as a knowledge economy hub
Business events are poised to make a vital contribution to Dubai’s economic development and tourism growth, with another exceptional year of successful bids for international conferences, congresses, meetings and incentive travel programmes. Dubai Business Events (DBE), the city’s official convention bureau, part of the Department of Economy and Tourism, said it won 232 bids for business events in 2022, almost twice as many as the previous year.
Set to be held over the coming years, the events will bring in an additional 135,000 visitors including scientists, thought-leaders and business executives to Dubai, enhancing the value generated by the business events and tourism ecosystem. DBE collaborated with a range of stakeholders for the successful event bids including Al Safeer Congress Ambassadors and the public and private sector entities they represent, industry partners including Dubai World Trade Centre and Emirates, and hotels and professional congress organisers (PCOs) across the city.
Beyond their direct impact, the events, which include flagship conferences and congresses organised by international associations, as well as prestigious corporate meetings held by multinationals, will contribute to Dubai’s growth as a knowledge economy hub. Dubai won bids for a record 57 association conferences in 2022, the highest achieved by DBE. The successful bids are a testament to the organisation’s efforts to raise Dubai’s profile among international associations across a wide range of sectors.
The strong performance in 2022 represented a 95% growth in the number of successful bids from 2021 and a 92% increase in the number of delegates added to the pipeline – all further accelerating the momentum of Dubai’s growth.
The major association events captured in 2022 included the International Federation of Clinical Chemistry and Laboratory Medicine WorldLab Congress 2024, International Congress of Endocrinology 2024, World Sports Medicine Congress 2024, World Congress of the International Society of Radiographers and Radiological Technologies 2026, and International Symposium on Dental Hygiene 2028
Meanwhile, the corporate meetings and incentive travel programmes that Dubai won bids for include IBM India and Europe Incentives 2023, Terpel Convention 2023, Envista EMEA Summit 2023 and Mary Kay Mexico Incentive 2024.
In addition to the bidding activity, DBE kept Dubai top of mind among meeting planners and association executives through an intense, year-round calendar of almost 200 global sales activities, including study missions, roadshows and participation in major trade shows. Overall, this resulted in Dubai’s business events proposition becoming more familiar to meeting planners in 33 markets globally through face-to-face interactions – all further boosted by marketing and PR activities.
To build on its 2022 successes, DBE is once again embarking on year-round activities in Dubai to further raise the profile of the city’s strengths and capabilities as a business events destination. These include sales missions to key target markets and participation in major trade shows including IBTM World and IMEX. DBE will also join forces with industry stakeholders to host meeting planners in Dubai for a series of study missions that will allow them to see first-hand Dubai’s business events and tourism infrastructure and its rapidly-growing knowledge economy.
Visit www.dubaibusinessevents.com to find out more.