Photo Credit: Ljubljana Tourism

Last year, Ljubljana received the prestigious title of the European Best Destination 2022, making it a global model for all urban destinations worldwide. At the same time, it also brought exceptional promotions worth more than 10 million EUR. Four million travellers from all over the world read the news about Ljubljana as the winning destination on the website of the European Best Destinations alone. Together with all the media partners of the renowned organisation, the news reached more than 420 million people worldwide.

Maximilien Lejeune, Director of European Best Destinations, pointed out: “World travellers love Ljubljana, which boasts an exceptional quality of life, green areas, accessibility, safety, tolerance, and is a multicultural, optimistic, sporty and family-friendly destination.” He set the destination as an example for other destinations around the world.

Photo Credit: Visit Ljubljana

With the support of their media partners, Forbes US and Condé Nast Traveler, the news about Ljubljana reached more than 420 million travellers from all over the world. The estimated value of this type of promotion is more than 10 million EUR and has long-term effects. Ljubljana thus received strong media support from renowned media such as Forbes, Condé Nast, Yahoo, Geo and others, as well as intensive promotions among travellers and the professional tourism public.

The Greenest of Capitals

“Thanks to Ljubljana’s incredible international support, its strong identity and branding of its tourist offer, tourist activities, and partnerships with hotels, shops and institutions, Ljubljana won this important recognition and received international promotion worth more than 10 million EUR. Congratulations to the entire team for this incredible achievement,” European Best Destinations added.

A year earlier, Ljubljana was declared the best green capital in Europe, with the value of promoting this title estimated to be 1.6 million euros.

Photo Credit: Doris Kordić

Find out more about Ljubljana here.


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