Malaysia Convention & Exhibition Bureau (MyCEB) is thrilled to welcome on board the new Director of Convention & Exhibition, Mr. Noor Azlan Abu Bakar effective 3 January 2023, with the main task of increasing the number of international business events in Malaysia.
With full responsibility for the leadership and development of the business events industry, Mr. Azlan will play a key role in meeting the company’s growth goals of becoming the leading business events destination in the region. He will also be instrumental in building on the firm’s outstanding reputation with stakeholders and industry partners.
With over 32 years of professional experience, Mr. Azlan brings with him a strong skill set and an excellent reputation for relationship building, high performance and team leadership. He was one of the pioneers in the Convention Division at Tourism Malaysia where he was entrusted with the planning of convention and exhibition activities including international associations such as PATA, AACVB and ICCA. He joins at a key point in the bureau’s growth, where he will be able to lead the convention & exhibition division with his vast experience in the area.
Prior to MyCEB, Mr. Azlan has been tasked with various prominent positions in Tourism Malaysia including Senior Deputy Director and Acting Director International Promotion Division (America, Europe & Oceania). Through his professional skills and expertise, he was posted as an overseas Director to undertake global markets which include Tourism Malaysia’s offices in Taiwan and Tokyo where he managed to set up a successful marketing plan and marketing strategies for Japan market including implementation and monitoring of the marketing and promotional activities for the market.
Noor Azlan added, “We have learned to be flexible and adjust to the changing environment during the last two years. The resilient business events sector has seen a revolution thanks to MyCEB and its stakeholders. I am honoured to have been given the opportunity to lead a strong team of people who are dedicated to the recovery and transformation process of local and international business events. Partnerships and collaborations are crucial at this moment. Resources will be pooled, integrated, and new solutions will be used, and I believe our local business events industry will experience an effective and efficient turnaround. Our sole focus now is making Malaysia the business events powerhouse to truly dominate the business events market and help our clients address their concerns and strategies. I look forward to building more bridges of communication and collaboration with other business events colleagues locally and overseas. I believe, that together, we can create multiple new business opportunities.”