Establishing its global presence
With substantial international collaborations pouring in and a string of significant milestones, there has never been a better time for Malaysia Convention & Exhibition Bureau (MyCEB) to tap into the Australian and Asia Pacific market at the Asia Pacific Incentives and Meetings Event (AIME), that takes place at Melbourne Convention and Exhibition Centre (MCEC), from February 13-15, 2023.
MyCEB has grown from strength to strength in establishing its global presence with strategic meeting appointments in the eleventh year of participation at AIME. This year, MyCEB leads the Malaysian delegation along with 8 strategic partners namely Borneo Convention Centre Kuching, Business Events Sarawak, Kuala Lumpur Convention Centre, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree, Pullman Kuching & Pullman Miri Waterfront, Sarawak, Shangri-La Kuala Lumpur, Shangri-La Rasa Ria, Kota Kinabalu and The Westin Langkawi Resort & Spa.
A review of its 2022 business results showed the Bureau securing more than 190 international and regional conventions until 2030 in partnership with its affiliates, thus continuing to go drive the growth of the Malaysian business events industry and create endless opportunities for its industry partners.
Collaboration is a key strategic move embraced by MyCEB. Following 2021’s signing of agreement with Thailand Convention Bureau (TCEB), Thailand Incentive and Convention Association (TICA), Seoul Tourism Organization, and Taiwan External Trade Development Council (TAITRA) under the Asia Convention Alliance, all parties have reached a mutual consensus to meet and discuss on the development and way forward for the alliance during AIME Melbourne. On a global front, MyCEB will also be part of Hybrid City Alliance, making progress for Kuala Lumpur in the HCA-ICCA Global Meetings Protocol.
To find out more about Malaysia and its range of business events offerings at AIME Melbourne 2023, visit www.myceb.com.my for further information.