Uncovering popular hotspots for solo female travellers
The travel and hospitality experts at Accor predict female solo travel trips will become a popular trend in 2023, with Google searches for ‘best places to solo travel as a woman’ already soaring +5,000% in the last month.
In a bid to uncover popular hotspots for solo female travellers, Accor analysed global Google search volume to reveal the top 10 most popular destinations for those planning a solo getaway.
| Destination | Average monthly searches in the last 12 months | YoY change |
| Iceland | 2,740,000 | 0% |
| Italy | 1,898,000 | +83% |
| Japan | 1,830,000 | +175% |
| UK | 1,220,000 | 0% |
| Singapore | 1,000,000 | +49% |
| Spain | 829,000 | +233% |
| New Zealand | 825,100 | +49% |
| Thailand | 823,000 | +82% |
| Indonesia | 673,200 | +83% |
| Australia | 74,000 | +22% |
Iceland is the most in-demand destination for a solo female travel trip
With 2,740,000 average monthly searches, Iceland tops the list as being the most in-demand destination for women looking to book a solo travel trip in 2023.
Located in Northern Europe, Iceland is the ideal travel destination if your desired schedule consists of outdoor activities, including hiking and climbing. Iceland has also ranked consecutively in first place on the Global Peace Index.
Italy and Japan make up the top three most in-demand destinations for solo female travellers
With 1,898,000 average monthly searches, another European destination Italy takes second place in our rankings. Italy is home to cities Milan, Venice, and Rome, and hosts more UNESCO sites than anywhere else in the world
In third place, Japan racks up 1,830,000 average monthly searches. The country, situated off the east coast of Asia, is home to popular tourist destinations including Tokyo and its neighbouring cities, Nikko and Hakone. Japan is also known for its strong transport links which makes navigating your way around the country exceptionally easy– especially important for those embarking on a solo female travel trip.
Spain is emerging as an up-and-coming hotspot, with the highest increase in searches YoY
Despite landing sixth place in the rankings, Spain is predicted to become a travel hotspot for female solo travellers, with a +233% increase in searches YoY.
As one of the most visited countries in the world, Spain boasts around 8,000 kilometres of coastline. This perfectly paired with up to 3,000 hours of sun per year makes it ideal for female solo travellers chasing the sun.
Enhance your safety through preparation, according to SHe Travel Club
When preparing for your travels, SHe Travel experts recommend the following: “The 4 pillars: always start your preparations by securing the 4 pillars that surround your journey; safety, comfort, services, and dining.”
“Subscribe to specialised blogs: look out for blogs and forums around your chosen destination(s). Contact other female travellers, and don’t be afraid to ask for recommendations. Pre-plan your inter-city travel: if you’re planning on hopping across multiple destinations, be sure to have a plan in place that will accommodate this. Look into local, trusted taxi companies, and download or print off public transport timetables and maps to determine the ideal means of transport.”
With hotels in over 100 countries around the world, you can find affordable accommodation for your solo travel trip at all.accor.com.
