Photo Credit: ENITED Business Events

The year of FutureMakers

ENITED has reached another milestone as it celebrates 25 years old as a company operating in the fascinating world of business events.

It is interesting to note how the company’s motto was already from the beginning: “not to wait for the future, but to create it”, always trying to look forward and anticipate things rather than reacting to them when they happen. A quarter of a century later, that credo is still part of their core vision and mission. At ENITED, they have always been convinced that only with a clear focus on the future, many challenges of the meetings industry can be addressed.

The story of ENITED…

Rosa B. Reyero Miguelez, Owner & Senior Consultant at ENITED Business Events, shared how the company started out.

“In 1998, Ivo and I founded our company, then called dm&c Central Europe, as a service provider with a clear vision of the future: while at that time most DMCs based their profit on commissions and overcharging suppliers’ prices, our agency fees were based on the services provided by us, and calculated on the basis of the hours spent. Not long after, spurred on by the Internet and the ease with which clients could access suppliers directly, many agencies began to change how they created revenues and got paid for services, rather than relying on volume purchasing from third parties.”

“It was definitively that vision of the future, the business model chosen at the very start and maintained until the very end, that enabled us to stay in business and secure a number of clients that still rely on us today.”

“After the first busy years, another milestone in our corporate life came when in 2015 we changed our name, image, colours (and, partly, our direction) from dm&c to ENITED business events. Our biggest clients at that time (medium and large medical associations) had started to see the advantage of creating their own office structure, and outsourcing fewer services to agencies. For our small agency, that entailed a big loss, so, before it became a problem, we gave a twist to the company and opened consultancy services, which had been sleeping until that moment. Having already a good number of years of experience and know-how, it was time to pivot and, apart from organizing events as such, start guiding and advising our clients on their journey in our business events industry.”

Photo Credit: ENITED Business Events

Several months full of work and help from external experts led to the birth of ENITED business events, with the slogan “sharing the idea of excellence”. From then until the present day, this approach got the agency working tirelessly on creating the future and, thanks to it, they survived the Internet disruption as well as many other crises and hard times, including the COVID pandemic.

Rosa B. Reyero Miguelez continued: “We currently assist both our long-standing as well as our new clients – Corporations, Associations and Destinations – offering Coordination, Consultancy and Competence services, related to business events and their impact on each one of our clients, solving the challenges of today, but always trying to anticipate the challenges of the near future and the possible solutions, coaching them on the way.”

“ENITED’s services and work comprise three different elements: our Thought Leadership (where we share our expertise and knowledge and try to empower others with it), our Solutions (where we give an answer to the needs of our clients and stakeholders) and our Tools (which translate the former two into tangible services and results). Moreover, we have lately defined and encompassed all of these into a sentence that defines our way of working – Be SMART, think FORWARD, embrace the FUTURE – and a term that describes us – FutureMakers. All of these concepts, as you can see/read now, were already in our DNA from day one, now we just found a perfect name for them.”

Photo Credit: ENITED

2023 will be the year of FutureMakers

“We can also be very proud today of the network we’ve been building over all this time, which gave us a wide community of event professionals who collaborated with us (many of them still regularly do) and with which we have established a long-term relationship, trust and often even friendship. Whether they be an association that we are part of or individuals with more or less similar ventures to ours, the knowledge shared among us, their contributions and their value made us come this far. We thus feel extremely privileged to call them our Network of Excellence.”

“2023 will, in sum, be the year of FutureMakers and of our 25th anniversary, and we cannot be more excited to celebrate with all of you. Wishing us, and our clients many years of success, we say congratulations to ENITED. Always Sharing the idea of excellence, and looking forward to the future,” concluded Rosa B. Reyero Miguelez.

Find out more about ENITED Business Events at https://www.enited.eu/

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