Last year, meeting tourism had a direct economic impact of 1.715 billion euros in Madrid, a figure that represents 87% of that obtained in 2019 and that places it as one of the great engines of development of the tourism sector in the capital. These data have been released by the Madrid Convention Bureau (MCB).
According to the report, accommodation and post-meeting expenses in shopping, leisure and/or restaurants were the items to which the highest percentage of spending was allocated, with 38% and 30%, respectively. The rest was dedicated to making registrations (18%) and consumption by companions (4%).
Also noteworthy is the significant volume of spending by international business visitors, since they represent 29% of the total number of participants. The average impact stood at 1,539 euros in 2022, compared to 753 for domestic tourists. In total, the consumption of such visitors represents 40%.
International Promotion of Meeting Tourism
The main strategic lines for this year were announced by the authorities. In this sense, the Madrid City Council, through MCB, will bet on strategic markets for the capital, such as the United States or Latin America, without neglecting markets like Europe, by carrying out different dissemination actions both in origin and in the destination.
Source: Madrid Convention Bureau