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Malaysia Business Events Industry Remains Pertinent Through Association Management

Mar 15, 2023

MyCEB Association Day

At the paramount of securing international business events in Malaysia, Malaysia Convention & Exhibition Bureau (MyCEB) assembles a congregation of the business events industry association executives and Kesatria members at the Association Day. Held at World Trade Centre Kuala Lumpur (WTCKL), the entrancing event anticipates welcoming executives of the industry and 45 MyCEB’s conference ambassadors namely the Kesatria.

MyCEB kickstarted the journey of hosting Association Day in 2022 as a platform to share a cutting-edge space of continued education, advocacy and professionalism in association management. This year, the Bureau has co-organised with the Malaysia Society of Association Executives (MSAE) with a renewed goal to elevate the professionalism of association management.

This year, Association Day will mark an important milestone with the presence of a keynote speaker from the Chair of the Board of Directors of the American Society of Association Executives, Ms. Lakisha Ann to further explain how effective association management operates in the United States. As the mother of associations with an astounding number of over 22,000 executives, Association Day welcomes a Keynote Speech by Ms. Lakisha to further enlighten the key areas of strength within associations.

YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture (MOTAC) emphasises, “The core business of MyCEB under MOTAC is to make Malaysia a world leader in the hosting of business, cultural and hallmark sporting events. It is in our interest to ensure that associations in Malaysia showcase our people and our capabilities. It is for this reason that it is important for associations to be well managed, and equipped with the necessary skills, as you become ambassadors for what Malaysia has to offer. Our common goal is to make Malaysia renowned as a key destination for international corporations to conduct business. With Associations being a leading driver of community development, we will be able to organically attract international businesses here.”

“This is how the association can harness the advancement of the community and society.”

Crafting a full-day programme that will remarkably benefit all association members, the event welcomes a pipeline of the informative yet engaging event as participants witness the opportunity to navigate effective association management through curated topics such as Harnessing the ‘Power of Associations Towards Nation Building’ and ‘From Zero to Hero’.

To mark another milestone of celebrating 12 years of Kesatria membership, the premier congress ambassador programme for Malaysia, the ceremony honours an appointment of 5 new Kesatrias in addition to 40 of the members in this programme. Apart from association executives, Kesatrias represent the pioneers of the growth and development of Malaysia’s business events industry scene, equipped with unfaltering capabilities, expertise and knowledge that range from various key economic sectors such as science and medicine, research and innovation, education and law.

Source: MyCEB