Two projects of the M2Communications agency were named finalists of the prestigious international Eventex Awards. The projects will compete for gold in two categories – Fair and Interactive Storytelling.
Facing fierce competition on the market in the field of Event & Experience marketing – in which 761 registered projects from 49 countries competed – the M2Communications agency was nominated for the projects Wine Vision by Open Balkan and Cupra Hero – interactive video.
The first international wine fair Wine Vision by Open Balkan was held in September 2022 under the auspices of the governments of Serbia, North Macedonia and Albania and gathered over 350 exhibitors from 20 countries. This complex event, which offered visitors an entirely new wine experience, managed to make it to the finals of the Eventex Awards in the Fair category.
The Cupra Hero project – an interactive video, which the agency M2Communications conducted for their client Porsche SCG, was named among the finalists of the Interactive Storytelling category. The campaign was also the first interactive video digital campaign in the region based on the convergence of the gaming industry and video technology, which creatively presented the Cupra car brand on the automotive market.
This year, Eventex Awards is organizing its 13th edition. The winners will be announced on May 16, 2023.
Find out more about the awards here.