Music, Delicacies, and Business Connections
Poland’s participation at IMEX Frankfurt 2023 was a resounding success. Through the power of music, delicious delicacies, and fruitful business connections, the Poland Convention Bureau and its partners showcased the country’s diverse offerings to a global audience. The event served as a platform for networking, collaboration, and leaving a lasting impression on visitors, solidifying Poland’s position as a premier destination for hosting events in Central and Eastern Europe.
At this year’s IMEX, the Poland Convention Bureau team embraced the power of sensory marketing to create captivating experiences and evoke positive emotions among guests. With a strong focus on engaging the subconscious of consumers and visitors, Poland aimed to leave a lasting impression. The Polish stand boasted an impressive lineup of 18 vendors, each showcasing their exceptional products and services. The event also witnessed scheduled business meetings at the national stand, further highlighting the dynamic networking opportunities their presence generated.
Meet Poland at their stand
This year Poland exhibited a stand with a zone for conversations and networking. Poland was delighted to be the neighbour of ICCA, and many memories from the 61st ICCA Krakow Congress came back.
Poland is well known for its hospitality so serving 10 tasty Sękacz cakes straight from the Podlasie region and many premium sweets and local produce was not a surprise. The aromatic scent of coffee could be felt within a radius of several meters.
All of this contributed to the perfect atmosphere for conducting business conversations. Partners conducted over 300 officially scheduled business meetings on the Polish stand. Furthermore, numerous unofficial meetings took place throughout the expansive premises of Messe Frankfurt and during additional events, amplifying the networking possibilities and expanding collaboration prospects.
“During the course of two days, the dedicated team at Poland Convention Bureau successfully conducted over 30 scheduled business meetings. We had the privilege of discussing possibilities of cooperation with esteemed meeting professionals from Europe, Asia, and the United States,” reveals Jaroslaw Marciuk, Chief Marketing Specialist at Poland Convention Bureau. “It was particularly noteworthy to witness the keen interest from US representatives who explored the potential of Poland due to many major investments of American IT companies in our country – the leader of Central Europe. This presents a remarkable opportunity for the growth of events, incentive travels, hotel bookings, and unique services within the Polish MICE industry,” adds Jaroslaw Marciuk.
Music and Let’s Talk Business
This year at IMEX, the PolandCVB team was focused heavily on sensory marketing. This was the way to affect the subconscious of consumers and visitors by generating positive emotions and experiences together with our guests. Polish Team also wanted to contribute in a special way to IMEX’s Human Nature theme of this year’s trade show.
Music is a universal language that transcends barriers and connects people on an emotional level. It has the power to evoke a wide range of emotions, express individual and collective experiences, and foster a sense of community.
Each day kicked off with an invigorating event called Musical Mornings, located in the lively Galleria between Hall 8 and Hall 9. It was impossible not to notice it, and most importantly to hear it. The captivating melodies and mesmerizing voice of Basia Giewont echoed through the space, captivating the attention of everyone passing by. The atmosphere was electric as participants made their way to their stands, with many stopping to enjoy Basia’s performances and capturing them on video to relive the musical magic later.
At the end of the second day, Musical Happy Hour at the Polish stand attracted many fair participants willing to try Polish delicacies and listen to a live performance of the song Let’s Talk Business written by Brian Allan, especially for this occasion. The Musical Happy Hour attracted many trade fair participants who joined in the collective singing and they generated a lot of positive emotions among the guests and exhibitors at Messe Frankfurt It was a Happy Hour of strengthening human relations at the Polish national stand.
In total Poland delivered 5 hours of live music (Galleria, and Hall 9) and 1 Musical Happy hour at a Polish stand G440 (Hall 8).
The Polish Tourism Organisation’s Poland Convention Bureau took charge of organizing the Polish representation at the prestigious IMEX Trade Show held in Frankfurt am Main. The highly anticipated trade show, themed Human Nature, spanned from 23rd to 25th May 2023. The Polish stand, situated in Hall 8 and identified by the number G440, showcased the diverse offerings of Poland to the global audience.
Find out more about Poland Convention Bureau here.
