The two-day specialised training course, held at the Borneo Convention Centre in Kuching on 26 and 27 April, covers important topics related to legacy building and impact creation. The course offers insights, practical tools, and hands-on learning to effectively communicate their impact mission, scale up partnerships, and create an effective approach to impact planning, management, and measurement. The course is led by association meeting experts Genevieve Leclerc, co-founder and CEO of Meet4Impact, and Gary Grimmer, Executive Chairman of GainingEdge, who are also co-creators of this unique education program.
The Association Impact Masterclass highlights Sarawak’s proactive steps to establish itself as the Legacy Capital of Business Events in Malaysia and Borneo, in tandem with the Legacy Impact Master Action Plan 2023–2025 to prepare Sarawak’s business events industry towards impact-driven meetings. The Masterclass will count towards the ICCASkills association certification and is considered a beneficial preparatory step for other courses under the ICCASkills umbrella.
“We are now at a phase where associations must translate ideas into actions for real impact. Sponsoring and hosting the first Association Impact Masterclass reflects our commitment to enabling associations locally and worldwide to be proficient and powerful at creating change through their events,” expressed Amelia Roziman, CEO of Business Events Sarawak. “We hope participants feel empowered and confident to apply the Masterclass lessons when hosting a business event in Sarawak, Malaysia, or beyond. We want associations to become more powerful and appreciate and respect the support from our international partners for putting this course together and developing a legacy for everyone.”
Senthil Gopinath, CEO of ICCA, said, “The importance of legacy can’t be understated, and the Association Impact Masterclass is an incredible opportunity for association professionals to hone their skills in legacy building, measuring impacts, and cultivating the activities of their organisations in order to achieve sustained growth and development. I anticipate the transformative impact that two hugely interactive days in Kuching, Sarawak will bring to our thriving global community.”
BESarawak is the exclusive Seed Grant Contributor for the Association Impact Masterclass, with the intent of growing the human capital with qualified association members who specialise in legacy impact, thus positioning Sarawak as the Legacy Capital of Business Events in Malaysia and Borneo.
The Association Impact Masterclass is co-created by the International Congress and Convention Association, GainingEdge (Australia), and Meet4Impact (Canada). Destinations worldwide are welcome to host the next Association Impact Masterclass.
