Photo Credit: SITE

Annette Gregg, CMM, MBA, officially assumed the role of CEO at SITE and SITE Foundation during IMEX Frankfurt this year, marking her formal debut. During the event, Gregg unveiled a range of fresh initiatives on behalf of the organization and emphasized the enhanced industry relationships that will bring advantages to SITE members.

Gregg began by announcing a handful of refreshed, renewed and new industry partnerships as part of SITE’s formal press conference at IMEX, including MPI, Destinations International, IMA, IRF, ADMEI, and FICP.

She also announced the forthcoming launch of the 2023 Incentive Travel Index survey, in partnership with the Incentive Research Foundation (IRF) and previewed results from SITE Foundation’s latest in-house research project, Participant inSITEs.

“As the only industry association focused exclusively on incentive travel, the research reflected in these two projects is an integral part of SITE’s mission to advance the business case for incentive travel,” said Gregg.

Attendees were then given a rundown of upcoming SITE events, which include an Executive Summit taking place in Zimbabwe this June, SITE Classic this August in Mexico, and a November International Board of Directors meeting that will be held in Egypt. Gregg also highlighted the formation of the newest SITE chapter, SITE Arabia.

Photo Credit: SITE

“These destinations stand out as excellent emerging incentive travel locales,” said Gregg. “It’s always special to bring the insights and expertise of our community to exchange new ideas and best practices with in-country experts and educate all SITE members about what’s on offer in new destinations.”

Gregg concluded the IMEX Frankfurt press briefing with several updates regarding SITE membership and new benefits for members.

As SITE readies a 2024-26 strategic plan, its membership base is the largest it has been since the COVID pandemic.

Members will also have access this year to online, on-demand versions of SITE’s renowned CIS and CITP certification exams, and to shared content through different industry partnerships and on a newly launched members-only education platform on SITE’s own website.

“It was really great to step into the CEO role heading into SITE’s 50th year,” concluded Gregg. “As a smaller association, I truly believe we’re better, together — and I I look forward to expanding what we do for our members and the wider incentive travel community.”

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