Photo Credit: SITE

In a recent publication by the SITE Foundation, fresh research sheds light on the essential aspects of incentive travel qualifiers. The study gathered survey responses from almost 900 individuals globally, unveiling a fresh perspective on participants’ expectations regarding various aspects of incentive travel program communications, destinations, onsite activities, and beyond.

SITE Foundation officially published its newest report, Participant inSITEs, at IMEX Frankfurt last week. The report, produced in partnership with the Foundation’s research collaborators at Southern Methodist University’s Cox School of Business, features insights from a global body of 825 incentive travel reward-earners.

Broken into three sections, Participant inSITEs explores:
• What makes participants get ready to work toward incentive travel rewards
• How to set participants up for a motivating experience while qualifying
• Why participants enjoy going on trips they’ve earned and what activities and benefits stand out most

This truly global study provides immensely valuable data for all segments of the incentive travel industry,” said SITE CEO Annette Gregg. “We know companies are eager to leverage the power of face-to-face connections to get the best ROI for themselves and for their teams. The insights presented here are key to helping drive all of that.”

SITE Foundation President Hamish Reid added, “Having the right data is crucial for driving our industry forward. I’m looking forward to working with SITE members and industry colleagues to bring this research to life and put findings into practice to drive demand and interest in incentive travel throughout the wider business landscape.”

Major headlines emerging from this research include the primacy of trip destination as a motivational factor; a preference by participants for increased communications (notable in an era of frequent over-communication on the part of companies); and some tensions between corporate leadership objectives and qualifier desires for unscheduled time at leisure.


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