Novotel Living Batumi set to open in Georgia
Accor, a world-leading hospitality group, announces the signing of a cooperation agreement with the Georgian development company Mardi Holding to open the first hotel under the Novotel Living brand on the Black Sea coast in Batumi, Georgia.
Novotel Living Batumi will offer apartment owners additional benefits thanks to the “strata title” concept, while guests will have an opportunity to become a member of the ALL – Accor Live Limitless global loyalty program.
Novotel Living Batumi will open on Iberia Street, located in the recreational area of Batumi on the Black Sea coast, within walking distance from a well-equipped private beach. Thanks to the unique combination of a healing microclimate and subtropical vegetation, guests will be able to escape the city hustle and relax in the lap of nature at any time of year. The new hotel will be located in close proximity to the most popular tourist attractions such as the Petra Fortress, the Batumi Botanical Garden and the Mtirala National Park, and just 15 minutes by car from the vibrant city centre with trendy restaurants and bars.
The hotel will occupy a new building with two blocks and 13 floors each. Novotel Living will implement a “strata title” concept when rooms are owned and rented out, while the infrastructure is managed by the hotel operator. Novotel Living Batumi will offer 319 apartments of different categories – from executive studios to two- and three-bedroom cosy and functional suites with stylish furniture, featuring everything necessary for a comfortable stay. Guests planning longer stays can use the fully equipped kitchen with modern appliances and in-room laundry facilities, as well as a soundproofed work area with free Wi-Fi access.
The hotel’s infrastructure will include thoughtful public spaces that create a co-living atmosphere, a gastronomic restaurant and a 24-hour lobby bar. Guests will enjoy a recreation area with an infinity pool and a panoramic restaurant on the roof of the hotel offering breathtaking views of the Black Sea coast and the mountains. Novotel Living Batumi will also feature a SPA centre with a swimming pool and a modern fitness room, as well as several conference rooms equipped with everything necessary for big events and business meetings. The new hotel will offer a comfortable recreation area with a playground for children and an animation program throughout the day.
“Mardi Holding is delighted to launch a world-class serviced apartment project in Batumi in partnership with Accor, a global hotel operator. Ambitious plans to develop Georgia’s Black Sea coast and turn Batumi into one of the best seaside resorts in Europe support market development and create great opportunities for launching high-quality serviced apartments. Novotel Living is only the first brand from the Accor collection that we plan to bring to the market,” Nugzar Berishvili, Managing partner at Mardi Holding, comments.
Novotel Living Batumi is scheduled to fully open in 2025.
Source: Accor
