Home INTERVIEWS Davor Bruketa: “If you have a good idea, the event doesn’t need...

Davor Bruketa: “If you have a good idea, the event doesn’t need to be expensive or complicated”

Interview with Davor Bruketa, Co-owner and Creative Director of Bruketa&Žinić&Grey, and jury member of CBEA 2023

Jul 12, 2023

In light of Conventa Best Event Award 2023 this August, Kongres Magazine spoke to another jury member. Davor Buketa says that according to his opinion, a good idea prevails even if the event is not expensive or complex.

Q1: What do you look for when you evaluate the best events?

Performance creativity – that’s what I most look for. In my opinion, if you have a good idea, the event doesn’t need to be expensive or complicated. And turning a good idea into a functional event requires a lot of knowledge and resourcefulness, which I greatly appreciate.

Q2: What advice would you give to agencies and brands thinking about what event to put forward for Conventa Best Event Award?

Put forward an event that delivers an end-user experience, that’s the key. The event should be memorable and not forgotten the next day. Link the whole experience to the values of the brand for which the event was created.

“I think the job of event management is much more than mere management. It is an extremely challenging and creative job with many hurdles to overcome, which eee often not visible. “

Q3: What tips would you give to agencies and brands putting together case studies for their events?

Show the idea and the goal of the event, why you did what you did and how you reached the goal. The case study should be brief, engaging and clear.

I think the job of event management is much more than mere management. It is an extremely challenging and creative job with many hurdles to overcome, which eee often not visible. Make that visible. Have your cake and eat it too.

Q4: What kind of results and ROI metrics impress you in a case study, and which ones disappoint?

Show how you achieved your business or communication goal, but also the ROI metrics as a benchmark of the idea quality. I’m always impressed by how much someone talks about your work, because they don’t talk about the event itself but about the emotion it triggered in them, and that’s memorable and one of the most important ingredients of a successful event.

Q5: What is the added value of taking part in the Conventa Best Event Award for event agencies?

The Conventa Best Event Award projects are evaluated according to the 80:20 model. 80% of the votes come from the expert jury, while 20% of the votes come from the audience at the Conventa Crossover Conference. It is a unique opportunity to get both the expert’s and the audience’s take on your event.

Learn more about entering your projects for Conventa Best Event Award 2023 at: https://www.crossover.si/best-event-award/.