The study explores the ongoing effects of inflation and a tight labour market on the design, execution, and cost of incentive travel programs.
Following up on the 2022 study, Incentive Travel Programs – Expectations & Challenges provides a view of the hospitality market from the perspective of incentive program owners, hoteliers, and tourism bureaus/DMCs. It also identifies discrepancies between levels of service and the expectations of incentive program owners and participants.
The study was conducted from late April through June 2023. A total of 372 respondents completed the survey, representing four stakeholder groups, incentive planners / third party agency, hoteliers, tourism bureaus / convention & visitors bureaus, and destination management companies.