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Ivo J. Franschitz: “I always look first for the WHY and then see whether the HOW and the WHAT are a fitting answer”

Interview with Ivo J. Franschitz, Founder & Owner of ENITED Business Events, Austria, and jury member of CBEA 2023

Jul 12, 2023

Kongres Mazazine continues with the interviews for the jury members of Conventa Best Event Award 2023. This time, we have Ivo J. Franschitz who says that only projects that people are proud of should be submitted to the awards.

Q1: What do you look for when you evaluate the best events?

I always look first for the WHY (the purpose and goal of the event) and then see whether the HOW (idea and concept) and the WHAT (production) are a fitting answer.

Q2: What advice would you give to agencies and brands thinking about what event to put forward for Conventa Best Event Award?

Only submit an event project, if you are personally passionate and proud about it, and you have enjoyed working on it.

“Provide short and concise information on the 3 sequential steps: WHY, HOW, WHAT”

Q3: What tips would you give to agencies and brands putting together case studies for their events?

Provide short and concise information on the 3 sequential steps: WHY, HOW, WHAT, and visualize it through professional video documentation.

Q4: What kind of results and ROI metrics impress you in a case study, and which ones disappoint?

For me, there is no “one-size-fits-all” results or ROI metric recipe. If you have defined your WHY, have created your related KPIs, and match them at the end, that “impresses” me.