During the 600th anniversary celebrations, Łódź became a place of unusual tourist activity. The jubilee of the city attracted so many guests that the city was almost fully booked.
Some venues had all their rooms booked a month before the event. The rooms that became vacant were immediately booked by the next arriving guests. Taking into account the number of all-year-round beds, including those prepared especially for this event, it can be assumed that around 20,000 person-nights were provided in accommodation facilities during the birthday weekend alone. Most guests decided to stay overnight on Friday and Saturday.
Łódź Summer Festival
The main attraction during the birthday weekend was Łódź Summer Festival included five stages located all over the city centre. The main stage concerts were bursting at the seams. During the day, crowds flocked to the main tourist attractions: Manufaktura or Piotrkowska Street.
“The birthday weekend was not only an opportunity to listen to concerts of your favourite stars but also to get to know Łódź. We recorded highly increased traffic in Manufaktura on Friday, Saturday and Sunday. Vibrant with life and good energy, Manufaktura was a popular tourist attraction last weekend. The attendance on those days exceeded our expectations. For example, the Factory Museum recorded over 200% of visitors. How was the turnout over the weekend? These are increases from 50% to over 150% during those days,” says Monika Długosz-Łempicka, marketing director of Manufaktura in Łódź.
600 years of Łódź all year round
The celebration of the 600th anniversary of the City of Łódź was a spectacular success, attracting a record number of guests. Importantly, the city’s offer does not end there – only until the end of the summer, other flagship events will take place under the slogan of celebrating Łódź’s birthday:
• the Freedom Parade with 17 music platforms (August 26),
• the People in Tune music festival (September 2-3),
• the 4 Kultur (September 8-17)
• the famous Light.Move.Festival (September 19 – October 1)
Łodź as an emerging MICE destination
The city boasts its own convention bureau established in 2017, a specialized division under the Łódź Tourist Organization, committed to assisting event planners and organisers. It has previously lent its support and collaborated with event coordinators for notable occasions like Routes Europe 2023, 35th AESOP Congress 2023, CEDE Łódź: Central European Dental Exhibition 2023, 2022, 202, EUSA Games Łódź 2022, FIFA WORLD CUP U-20 POLAND 2019 and many more.
The Łódź Convention Bureau is an ICCA member and stands as one of the seven Polish convention bureaux recommended by the Poland Convention Bureau, esteemed for its expertise and top-notch services tailored to event organisers.
Łódź is a post-industrial city which nowadays bets on modern services, science, and the creative sector. For over ten years now, the city has been experiencing rapid development. New hotels are being opened, entire blocks of the historical centre are being revitalized, and in the heart of the city, on an area of 100 ha, the New Center of Łódź is growing. A wide selection of high-class conference facilities, including, particularly, special, historical, and post-industrial buildings, combined with its central location is what makes Łódź a convenient place to organize both national and international events.
For additional information, please explore the Łódź Convention Bureau’s website at https://lodz.travel/en/convention.