New culture creation campaign
IBTM World 2023 will include new and exciting elements and a targeted education programme to reflect the changing needs of attendees. Business culture thrives when we are together, and the event’s mission is to provide a space for this culture to grow; especially important given our more isolated professional and personal lives. IBTM World will feature purpose-driven content to optimise attendees’ time and ensure every moment is a catalyst for growth and inspiration.
New look education
The Impact Stage will make its debut this year, acting as the best-in-class showcase for the exciting work that Destinations, Hotels, and Tech suppliers are doing across sustainability, D&I, experience design & more. Destination sessions will be curated by The Business Of Events, the Global Think Tank and Policy Platform for the business events industry, and will also feature the launch of the annual Global Destination Report. Sessions will be fast-paced and value-led, lasting no longer than 20 minutes and in the form of case studies and best-practice, allowing Hosted Buyers to glean maximum value between meetings.
Also new this year is Workplace Revolution – a welcoming space where attendees can make the valuable connections they weren’t expecting. Here they can continue conversations in a relaxed setting with inspirational figures (including speakers from the main stage), dissect topics in greater detail and ask those burning questions. With amenities, comfortable seating and an informal campfire-style atmosphere, this is the place for people to come together, connect and enjoy key aspects of business culture that they might well be missing with the increase in working from home.
The Association Leaders’ Forum (ALF) will be back on day one to help associations increase the impact of their gatherings around the globe and conquer challenges to achieve success in 2024 and beyond.
The Main Stage remains a fixture of the IBTM World Programme with inspiring figures from inside, and outside of the events industry, taking to the stage to tackle the latest topics and trends through inspirational keynotes, panel debates, and game-changing research. New to the Main Stage this year will be an afternoon of inspiring and empowering marketing content, curated in partnership with experts at The Thought Partnership, who have led content and marketing at businesses including Cannes Lions and Dow Jones.
Strong exhibitor sales
Melia Hotels International will attend to launch its new hotel in Barcelona, and Romania’s Backstage Production Group, a full-service event production company, will be joining for the first time.
On the Hosted Buyer side, major international associations have already confirmed their attendance including the European Society of Cardiology, International Association for Enterprise Information Systems, United Networks of International Event Organisers (UNICEO), World Energy Council, and the China Electronics Chamber Of Commerce. Multinational corporations include DELL Tech; Forbes; Intel; Michelin; Delta Air Lines, Sportradar, Puma Sports, Citigroup Inc, Amex GBT, Aareal Bank AG, and Zalando.
Event agencies in attendance will be Aim Group International, BCD Meetings & Events, CWT Meetings & Events, HelmsBriscoe, HPN Global, Kuoni Global Travel Services AG, TUI, Opus Agency, Morris Meetings & Events, and VOYEL.
David Thompson, Event Director, IBTM World, comments: “Business events can be a profound force for change; both economic and social. Events have the power to bring better business results and drive forward agendas around important initiatives. Events are also a place to build communities and create vibrant and positive cultures which are sorely missing from modern working. This year, we’re on a mission to show business the true power of events and shine a spotlight on the #culturecreators who run them.”
Find out more about IBTM World here.