Malaysia Convention & Exhibition Bureau (MyCEB) has organised another successful Malaysia Business Events Week (MBEW) 2023. Held at Kuala Lumpur Convention Centre (The Centre), the six-day event convened 400 business events practitioners and provided them with insights and knowledge through panel discussions, workshops, training sessions, forums as well as CSR initiatives.
The highlight of MBEW 2023 was the launch of the MyTripleE support programme under MyCEB’s Meet in Malaysia campaign, aimed at attracting regional and international business events to Malaysia while bolstering the domestic market. The programme’s three components, Excel, Elevate, and Enliven, provide financial and non-financial support to enhance the execution of world-class business events and cater to various target market segments that include conventions, exhibitions, as well as corporate meetings and incentives.
She expressed excitement about the programme’s comprehensive coverage and its role in supporting stakeholders by addressing industry challenges. By 2030, business events are expected to attract 5.9 million delegates, contributing to RM42.12 billion in estimated economic impact whilst creating an estimated 25,833 total employment if everything goes according to the plan including budget allocation from the government.
“Guiding the path to success at MBEW 2023 has been an honour and a privilege. I am immensely proud of the strides we’ve taken. Managing a session topic from its inception, curating content, and inviting thought leaders to the stage, it’s been a journey of shaping impactful discussions. Equally important, nurturing the Future Leaders Programme on 23 August has been a true highlight. Seeing emerging talents blossom and contribute energizes our commitment to the industry’s growth. MBEW stands as a testament to collaboration, innovation, and the power of collective progress. I am also very happy to see MyCEB’s continuous efforts in growing the industry through creative and practical initiatives such as the latest MyTripleE. I am confident it will be of a great boost to our business, and I look forward to the continued elevation of the business events landscape,” shared Francis Teo, President of the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS).
Apart from future-proofing topics, MBEW featured signature programmes, including the exclusive business-to-business session ‘BE Exchange’, providing insight on future trends and product innovations. Workshops and sessions by esteemed organisations like the Malaysian Society of Association Executives (MSAE), International Congress and Convention Association (ICCA), Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Professional Convention Management Association (PCMA), and Simpleview addressed collaboration, association management, generative AI for business events, and training.
With sustainability incorporated in the event, MBEW 2023’s MyCSR initiatives involved collaborations with the National Blood Centre for a blood donation drive and a tree planting activity that involves Tourism Selangor, Kuala Selangor Municipal Council (MPKS), Malaysian Nature Society (MNS), MACEOS, and Kumpulan Darul Ehsan Berhad (KDEB). These activities were fully taken up by event delegates.
For more information on MyCEB and the organisation’s latest programme MyTripleE, visit www.myceb.com.my.