sydney_australia
Photo Credit: BESydney

Leading the organisation’s presence across the US and Canada

BESydney has appointed Rahul Shah as Director for North America to lead the organisation’s presence across the US and Canada to maximise global meeting opportunities in both the Association and Corporate/Incentive markets.


Based in Toronto, Mr Shah is an Association specialist with over 20 years of experience in the North American business events industry, having represented the Metro Toronto Convention Centre as well as several international hotel brands. He will commence on 25 September 2023.

Mr Shah has spent the last 11 years in the position of Senior Manager, Sales – International Associations at the Metro Toronto Convention Centre, responsible for targeting international congresses/conventions greater than 2,000 pax.

Prior to that he held the position of Group Sales Manager, representing five Starwood Hotels & Resort properties in the Government & Aboriginal market segments.

Mr Shah said, “I’m thrilled to be joining the BESydney team and building on Sydney’s strong profile in the North American market. Sydney is the leading APAC destination for business events, showcasing Australia’s unmatched industry sector offerings.”

Kristian Nicholls, Executive General Manager, Client Engagement of BESydney said, “We are very excited to have Rahul onboard, completing a formidable international team in the northern hemisphere, working alongside Jamie Ades, Director, Client Engagement, Europe, based in the UK and Sebastian Gonzalez, Associate Director, Europe based in Germany.”

Find out more about BESydney here.

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