Plaza Hotelgroup and BWH Hotels Central Europe are strengthening their partnership with the addition of a new hotel in Lower Austria. The PLAZA INN Wiener Neustadt, offering 150 rooms and suites, as well as 40 separate long-stay apartments, has become part of the BWH portfolio for individual travellers, both leisure and business, in the Alpine republic since September 1, 2023. To leverage the benefits of BWH Hotels’ global marketing and sales initiatives, Yonca and Ihsan Yalaz, CEO’s of Plaza Hotelgroup, have chosen the BW Signature Collection by Best Western.
This collection showcases independent upscale hotels with distinctive design concepts, presenting themselves as unique properties while benefiting from the marketing and distribution strength of the global group, including the well-known Best Western Hotels & Resorts brand family and the worldwide Best Western Rewards loyalty program.
This new 150-room hotel, located in the city of Wiener Neustadt, approximately 50 kilometers from Vienna, is part of the real estate project “Gesundheitswelt Wiener Neustadt”, spanning a total of 18,000 square meters. In addition to the hotel, the project includes a new regional hospital, medical facilities, retail spaces, dining options, and a kindergarten. The entire project, with an investment of around 65 million euros in its first phase, is set to become one of Austria’s most attractive health destinations upon completion. The hotel’s location is in the heart of the “nova city” business park, situated between the Arena Nova event hall, the MedAustron cancer research centre, FH Wiener Neustadt, the new stadium, and in close proximity to the Aqua Nova family and leisure bath.
Largest Brand Partner Plaza Hotelgroup Expands with BWH Hotels
The PLAZA INN Wiener Neustadt is operated by Plaza Hotelgroup GmbH, headquartered in Heilbronn. The partnership between Plaza Hotelgroup and BWH Hotels has flourished for many years and continues to grow. Entrepreneurs and CEO’s Yonca and Ihsan Yalaz operate 23 of their total 50 hotels with brands of BWH Hotels, making them one of the largest brand partners of BWH Hotels worldwide. “We are committed to expanding our partnership and are thrilled to operate the hotel in Wiener Neustadt in partnership with BWH Hotels,” explains Yonca Yalaz, who also serves as a board member of BWH Hotels. Plaza Hotelgroup currently operates a total of 50 three- to four-star hotels in Germany, Austria, and the Netherlands, comprising over 6,500 rooms and employing approximately 1,700 staff members.
“The BWH Hotel Group brand collection offers us the best opportunity for our PLAZA INN Wiener Neustadt to benefit from the distribution advantages and marketing strength of the powerful global group while maintaining our independence. Presenting ourselves as a brand-independent property enhances the uniqueness and distinctiveness of our private hotel,” explains Yonca Yalaz. “As operators, we are already well-acquainted with BWH Hotels Central Europe’s brands and their diverse services, making the decision to join the BW Signature Collection for our Wiener Neustadt hotel an easy one,” adds the Plaza CEO. “We are delighted to further strengthen our successful partnership and work together with the BWH team in Eschborn and Vienna to drive revenue and initiatives.”
New Hotel Build in Gesundheitswelt Wiener Neustadt
The PLAZA INN Wiener Neustadt boasts 150 rooms and suites, along with 40 separate long-stay apartments, situated in Wiener Neustadt. Wiener Neustadt is the second-largest city in Lower Austria, with approximately 45,000 residents, located about 50 kilometres south of Vienna and 70 kilometres from Vienna Airport, near the Hungarian border. In recent years, the city has emerged as a prominent hub for technology and science, housing nearly 150 significant industrial and commercial enterprises. The three-star hotel offers four meeting rooms ranging from 34 to 300 square meters, accommodating up to 220 people. In addition to a lobby bar and lounge, guests have access to a restaurant within the same building. Outdoor and underground parking spaces complement the offering. The hotel caters to both business travellers, conference attendees, and individual tourists.
BWH Hotels: Hotel Collections for All Categories
The BW Signature Collection by BWH Hotels is a collection designed for upscale independent private hotels with unique designs. Under this umbrella, selected hotels are marketed as independent properties while benefiting from the marketing and distribution strength, as well as the global customer loyalty program of the BWH Hotels group. BWH Hotels offers diverse marketing opportunities for independent hotels of all categories through its collections, including the BW Premier Collection, BW Signature Collection, and Sure Hotel Collection, along with four collections from WorldHotels. These collections are designed for various hotel categories, ranging from three-star standards to luxury. Privately owned hotels within a hotel collection enjoy benefits such as marketing, sales, distribution support, BWH Hotels loyalty programs, and global partnership agreements. With 19 different brand concepts worldwide, BWH Hotels provides tailored hotel offerings and great flexibility for individual marketing concepts.
Source: BWH Hotel Group Central Europe
