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Photo Credit: SITE

The Society for Incentive Travel Excellence (SITE) & the Association of Destination Management Executives International (ADMEI) have announced details of a new partnership based on their natural alignment as associations within the business events industry and the synergies that flow from this shared focus.


SITE is the only global association dedicated exclusively to the incentive travel industry while ADMEI is the pre-eminent global organization for Destination Management Companies – DMCs – whose role in the delivery of incentive travel experiences is seminal and indispensable.

Annette Gregg

SITE’s CEO

SITE’s CEO, Annette Gregg explained “SITE’s mission is to advance the business case for incentive travel and motivational experiences through global connections, education and advocacy by building and bridging cultures through the transformative power of incentive travel and motivational experiences.”

“The global DMC sector is the repository of local knowledge, expertise and connections and by using a local DMC, corporate and agency buyers can rely on seamless logistics, access to unique local experiences and partnership with professionals who deliver corporate and program objectives in their destination. ADMEI and SITE will work together to elevate the professionalism and status of the DMC sector by sharing best practices, educational resources and research.”

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Photo Credit: MPI

ADMEI’s President, Lonise Carey shared “ADMEI’s steadfast commitment to the growth of the Destination Management Industry seamlessly aligns with SITE’s overarching mission to elevate the business case for incentive travel through this exciting new partnership.”

“As two pillars representing global standards of excellence, ADMEI and SITE are poised to collaborate, forging innovative pathways that will amplify education and raise awareness on critical industry matters for our valued members. In this partnership, we firmly believe that knowledge is indeed power, and together, we will facilitate the exchange of information and the nurturing of expertise, unlocking a wealth of benefits for the members of both organizations.”

This wide-ranging partnership involves reciprocal opportunities to benefit members including events, education and the sharing of digital assets.

Find out more about SITE Global here

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