The report will be presented on days one and three on the ibtm World main stage, with each session looking at different aspects of the far-reaching report.
Central subjects will include the influence of AI on the meetings and events industry, the growing importance of accessibility, from physical, to sensory and intellectual, and the economic outlook for businesses working in meetings and events. The report also covers the global outlook from a geological position, investigating the move from an Atlantic to a Pacific economy, the plight of Africa, the complexities of the Middle East and the powerhouse of the Asia-Pacific region. At the same time, the report looks at the fortunes of vertical industries, from Esports to Pharmaceuticals, and how the dynamics of these industries are impacting their meetings and events spending.
Outside of the many themes addressed in the report this year, one of the main insights will be the new ‘Generation Me’. Here the report looks at hyper-personalisation, the role of accessibility, and issues around individual security, data, and agency in the creation of experiences, events and meetings.
The World Trends Report will be presented on the Main Stage of ibtm World on Day One and Day Three at 10 am.
Source: IBTM World