Sixteen partners of the Polish Tourism Organisation – Poland Convention Bureau will showcase their offerings at the IBTM World trade show in Barcelona. This diverse group includes representatives from convention bureaux, as well as Professional Congress Organizers, companies organizing Incentive Travel, DMCs, airlines, and congress and exhibition venues.
In 2023, the organisation received an unprecedented number of applications for the National Polish stand, with 26 partners eager to participate. Initially, due to space limitations, they could only accommodate half of them. However, through innovative solutions, they successfully expanded their capacity.
16 partners of the Polish Tourism Organisation – Poland Convention Bureau will exhibit the IBTM World Trade Show in Barcelona. They represent convention bureaux, cities, and regions, Professional Congress Organizers, Incentive Travel Companies, DMCs, an airline, and congress venues.
POLAND. More than you expected
This year, marketing activities at the Polish National Stand in Barcelona are carried out under the slogan of the campaign POLAND. More than you expected. Additionally, the Polish Tourism Organisation is preparing many surprises as part of the conducted activities in the field of sensory marketing. Once again, Musical Mornings with Basia Giewont and her band are scheduled on Tuesday, Wednesday and Thursday (from 9:00 to 10:00 am), along with a rendition of the song “Let’s Talk Business” by Brian Allan in a new arrangement and its release on a specially prepared Spotify Playlist of the Polish artist.
Regional Delicacies Happy Hour on Wednesday
Just like music, delicious Polish food connects hearts worldwide, regional cuisine serves as a universal bond, expressing unique traditions, stories, and a sense of belonging within communities. Visitors will be able to join Polish eventprofs for a special Regional Delicacies Happy Hour event at the stand on Wednesday and indulge in a diverse array of delicacies representing various Polish regions, such as Bean honey from Ulik Apiary Farm in Roztocze, Półtorak Lubelski mead from Apis, Rose jam from Końskowola, regional wine “Winnica Nad Jarem”, cheeses from Sandomierz, Miodula Staropolska from the Beskid Mountains and Cieszyn Silesia, Kopalnioki the most appreciated sweets in Silesia.
Find out more about the Poland Convention Bureau here.
