The campaign shows how creativity, heart and storytelling can weave captivating and emotive campaigns that go way beyond the obvious, the theme for the Best Marketing Awards 2023. Using the natural attractions in and around Aotearoa – and highlighting the many opportunities available for delegates – effortlessly shows how business events can be the portal into something far more profound. The video resulted in 2.3 million views, increased visitor spending and stays, +17 sustainability awareness for travellers, an 11% increase in regional tourism, and 90 international conference bids worth NZ$135m in 2024.
Other Best Marketing Awards finalists included Destination Canada, France Convention Bureau, in partnership with LinkeUs – Word of MICE, and Uppsala Convention Bureau.
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