In order for business events to fully unleash their potential for success even in challenging times, they need to serve a purpose, leave a legacy, and have genuine meaning. But how can meetings, conferences, and congresses meet these requirements? What are the event features that organisers need to focus on in the future as key success factors? In its latest research phase, the Future Meeting Space innovation network looked at these and other questions. The key findings of the analysis will be presented by the network’s initiators – the GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO – in a free online event on January 22, 2024, at 3:00 PM (CET).
Kicking off its 2023 research, Future Meeting Space identified what triggers and motivates organisers to run business events. In a next step, co-creation workshops and interviews with experts from diverse fields, including community building and business ethics, provided interdisciplinary insights for the development of new event concepts.
Among the emerging trends and developments that shape future events, the experts surveyed identified sustainability and digitisation as the most impactful topics. However, they also viewed factors such as economic viability, shortage of skilled workers, cost pressure, globalisation and regionalisation, demographics, and our new flexible ways of working as playing a significant role for future business events.
For more information visit https://www.gcb.de/en/.
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