IMEX Frankfurt 2024 holds up the mirror to the big shifts and changes in the industry by bringing together event professionals, be they planners, buyers, sellers, influencers and everyone in between. Meeting face-to-face with a broad range of global suppliers means that finding new destinations, new venues, new partners, new technology or creative inspiration is straightforward and simple.
Make an impact at IMEX
IMEX’s Talking Point – Impact – is the backbone of the show’s four-day education program plus many of the show-floor activations. A brand new education track, Impact, explores the Talking Point in more detail with an impressive global roster of speakers, all with compelling stories to share about their own impact on the world and the events industry.
The learning program has been designed with a specific focus on event marketing and AI to meet the growing appetite for information in these areas. The ‘Event Marketing’ track covers the full scope of the marketing discipline including a content expert from TikTok; the ‘Technology and Innovation’ track focuses on the next chapter for AI, and ‘Trends and Research’ showcases the best insights from global heavyweights including AMEX and industry groups such as SITE.
Specialist buyer events take centre stage on Monday 13 May, with programs dedicated to buyers from the association and corporate sectors along with a newly designed agency program for senior leaders. All have collaboration at their heart, bringing together event professionals from the same areas of the industry to discuss current challenges and find solutions.
With staffing levels starting to improve, there’s a renewed focus on building stronger relationships in order to work more efficiently (according to Cvent’s recent Meeting and Event Trends report). A new initiative helps event professionals balance the need to introduce new recruits to the sector while fulfilling day-to-day business demands. The Young Stars program, launching at this year’s show, is a way for agencies to fast-track young talent with a tailored schedule of meetings, networking and learning packed into two days. Curated and organized by MICE Impact Founder and IMEX Brand Ambassador Tanja Knecht, the program is available for event professional ‘newbies’ in the early stages of their careers.
Among the agencies sending their new recruits is Interplan. Christine Hense, Member of the Executive Board, Director People & Operations at Interplan, explains: “Participation in the program gives our young employees valuable contacts, active communication and the integration of innovative ideas, which is a perfect complement to our training and further education measures. We look forward to the experiences and additional motivation that our young stars will bring back from IMEX Frankfurt.”
Carina Bauer, IMEX Group CEO, says: “Our industry sees the value – more than ever – of face-to-face cooperation as a way to address the issues we’re facing, from talent acquisition and development to the climate crisis and advocacy. We’ve designed IMEX Frankfurt to help event professionals build powerful, global relationships and deliver wide-reaching business impact. Our rallying cry to our community – whether seasoned professionals or new faces is – let’s go!”
Registration is live now – and the team has refined the process to make it even more simple and straightforward.
IMEX Frankfurt takes place at Messe Frankfurt from 14 – 16 May 2024. The show ranks in the top 20% of global trade shows surveyed in Explori with a Net Promoter Score of 92% for overall visitor satisfaction.
